focused on college students because early drinking habits lead to safer practices in the future
conducted secondary research to explore current products that measure alcohol consumption
based on research, existing products primarily serve to measure alcohol consumption, but there was nothing that could affect and change human behavior to guide for safer drinking habits
identifying the problem
through surveys and interviews from CMU students, I found that students have a willingness to know their alcohol consumption, but they are not practicing safe practices or acquiring the basic knowledge of alcohol before drinking
developing a persona
development of persona helped determine my criteria to create an effective product proposal
criteria of product
act as a silent indicator to social group that one has reached alc limit
allow for easy counting of number & type of drinks one has consumed
consider aesthetics to the home; fitting for a host to provide to guests
prototyping
created extensive low fidelity prototypes to test various ideas
reenacted social settings to consider interactions when drinking in social setting
tested how proposed product can cause a shift in behavior to drink in moderation
explored ways to explicitly and implicitly implement standard drink proportions in glassware
brainstormed ways for users to view coasters as not just accessories but tools that can be used as part of a new drinking system
applying a brand— RBT Rabbit research
inspired by Rabbit’s “Entertaining Elevated” product line where its geometric design and modern aesthetics attract avid home drinkers to purchase home barware products
attracted to the aesthetic and material considerations of these products & hoped my product proposal would attract hosting enthusiasts that see my product as an investment and interactive way to consume alcohol more mindfully
